We build lean, reliable tools for WooCommerce.

Maker-led since 2014, packaging 100+ modules into one fast, no-code plugin.

Shipping since 2014
100+ modules
4M+ downloads

Ship faster. Grow smarter.

Built for store owners, developers, and agencies—modular WooCommerce tools to launch quickly, scale smoothly, and sell more with confidence.

Store Owners

Fewer plugins, faster store.
Revenue levers without code.
Clear checkout, fewer tickets.

See store-owner use cases →

Developers

Scoped modules, fewer conflicts.
Predictable releases.
Depth without re-inventing wheels.

See developer use cases →

Agencies

Lower build costs.
Predictable bundles (free vs elite).
Client-ready docs & support loops.

See agency use cases →

Our story

2014

The beginning

We built one toolkit to fix our own Woo headaches—no plugin sprawl, no surprises.

2016–2020

Constant updates & milestones

New modules, hardened performance, and major adoption across the Woo community.

2021

Website & UI refresh

Cleaner docs and a modernized plugin UI to make setup faster and clearer.

2022

Elite focus

Doubled down on high-impact Elite features while keeping Lite lean.

AI commerce, smarter marketing

Assistive setup, answer-engine-ready content, and respectful automation.

Our values

Commitment to customers

Clear docs, thoughtful defaults, and fixes that stick.

Constant improvement

Small, steady wins—every week, quarter, year.

Quality & ownership

We ship with care and own the outcomes.

Empathy

We build for store owners, developers, and agencies.

Performance & reliability

Speed budgets, resilient releases, zero drama.

Have fun

Keep it human. No drama, just good work.

Meet the team

A small, senior, remote-only crew. We let the work speak for itself.

Kris

Founder & Product · United States • PT

Focus: Vision, roadmap trade-offs, partnerships, long-term product bets.

“Make the hard calls, keep the product simple.”

Maya

Engineering Lead · Canada (Vancouver) • PT

Focus: Platform reliability, module architecture, release cadence, performance budgets.

“Ship fast, ship safe—repeat.”

Noah

Support Lead · United States (Atlanta) • ET

Focus: Customer success, docs, feedback loops, response SLAs, “quick wins” fixes into releases.

“Short answers. Fast resolutions.”

Elena

Design Lead · Italy (Milan) • CET

Focus: UX systems, visual language, design tokens.

“Clarity first. Beauty follows.”

Aisha

Lifecycle & Email · Kenya (Nairobi) • EAT

Focus: Onboarding & nurture flows, behavioral triggers, win-backs, segmentation.

“Right message, right moment, zero friction.”

Camila

Content & AEO/SEO · Colombia (Medellín) • COT

Focus: AEO/SEO, schema, internal links, docs/blog production (EN/ES).

“Ship helpful how-tos weekly; earn trust daily.”

How we work

Async by default

Clear specs, small PRs, daily progress notes.

Modules over monolith

Narrow scope, clean integration.

Performance budgets

Every module ships with budgets and profiling.

Feedback into the roadmap

Real store input sets priorities.

We build lean, reliable tools for WooCommerce.

Ship faster. Grow smarter.

Store Owners

Developers

Agencies

Our story

The beginning

Constant updates & milestones

Website & UI refresh

Elite focus

AI commerce, smarter marketing

Our values

Commitment to customers

Constant improvement

Quality & ownership

Empathy

Performance & reliability

Have fun

Meet the team

How we work

Async by default

Modules over monolith

Performance budgets

Feedback into the roadmap

Building a better Woo store?