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Increase average order value WooCommerce

The average order value is the average amount of money a customer spends when they place an order on your WooCommerce store. By dividing the total revenue earned by the total number of orders, you can calculate the average order value. Keeping track of the average order value is important for your business increasing it means you’re generating more revenue per sale. As an online store owner, you should aim to increase average order value to boost revenue.

This article will go over 10 ways to increase average order value with WooCommerce using various Booster Plus modules.

10 ways to increase average order value with WooCommerce

Here, we’ll show you different ways to increase the average order value with WooCommerce. Before we get started, we’ll assume you already have a WordPress site with WooCommerce installed and some products set up.

We’ll also assume you have the Booster Plus for WooCommerce plugin installed and activated on your online store. You can navigate to WooCommerce → Settings → Booster from the admin panel to access the different modules.

#1: Offer WooCommerce frequently bought together suggestions

Offering WooCommerce frequently bought together suggestions on your online store is a great way to increase average order value. You can let customers add related products to their shopping cart from the bottom of the single product description page. This means that you can put all related products together and increase product visibility of items the customer is likely to purchase.

Here’s how you can set up frequently bought together suggestions using WooCommerce Frequently Bought Together:

Select the Frequently Bought Together module under the Cart & Checkout section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Cart & Checkout → Frequently Bought Together to configure the module’s settings.

You can set a title for your bought together suggestions. To do this, enter your custom title in the Title text field. Next, tick the checkbox next to Global Products to enable the same suggestions for all products on your WooCommerce store. You can set the position too by selecting an option from the dropdown menu next to Position. Once you’re done, click the Save changes button to continue.

Here’s how it will look on the front-end of your WooCommerce store:

Frequently bought together preview

#2: Display WooCommerce upsells

Offering WooCommerce upsells on your online store is a great way to display a “higher-priced”, better alternative to the product your customer is already interested in. To take things further, you can also change the order in which upsells appear, change the number of total upsells, and change the number of upsells columns. In addition to this, you can also hide upsells completely.

WooCommerce upsells not only boost sales but also increase product visibility on your online store. This can also be a great way to introduce new products or better alternatives to customers.

Here’s how you can display upsells using WooCommerce Upsells:

Select the Upsells module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Upsells to configure the module’s settings.

Here you can set the Upsells Total, Upsells Columns using the text field. Set the Upsells Order By to Price. You can also set the position where you want to display WooCommerce upsells by selecting an option from the drop-down menu next to Upsells Position. Once you’re ready, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Upsells preview


#3: Display WooCommerce cross-sells

Using the Booster Plus for WooCommerce plugin, you can also display WooCommerce cross-sells on your store.

Displaying your WooCommerce cross-sells better can help you boost sales. Customers will be able to add “similar” products to their cart. This can help you increase the average order value for your business.

Here’s how you can do this using WooCommerce Cross-sells:

Select the Cross-sells module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Cross-sells to configure the module’s settings.

Here you can set the total number of upsells by setting the text field next to Cross-sells Total. You can also set Cross-sells Columns, Cross-sells Order By, Cross-sells Order, and Cross-sells Position. You may also choose to enable the checkbox next to Global Cross-sells and add the same products to be displayed as cross-sells for all WooCommerce products on your store. Once you’re done, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Cross-sells preview

#4: Add extra fees to WooCommerce products

Adding extra fees to WooCommerce products is a great way to cover up costs and passing them on to your customers.

Adding extra fees to WooCommerce products is great for covering the additional costs needed for sending out each order. These costs may include processing fees, handling charges, or transaction fees. In addition to this, you’re able to deliver more value to customers while remaining profitable.

Here’s how you can do this using WooCommerce Product Extra Fees:

Select the Product Extra Fees module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Product Extra Fees to configure the module’s settings.

If you want to add multiple fees to your WooCommerce store, enter a number in the text field next to Total Fees and click the Save changes button to update the page. Set the Title and Value of the fees and select the Type using the drop-down menu. You can either select Fixed or Percentage. Once you’re ready, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Extra fees settings

#5: Customize the sale flash text

Customizing the sale flash text on your WooCommerce store is a great way to draw attention to your products. For instance, instead of the generic sale flash text, you can add “Sale, 20% off on all items!!” to give it a unique touch.

Customizing the sale flash text improves the efficiency of your next sales campaign and can help you increase the average order value.

Here’s how you can do that using WooCommerce Sale Flash:

Select the Sale Flash module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Sale Flash to configure the module’s settings.

Here, select the checkbox next to Enable section to enable the sale flash text on your WooCommerce store. You can tick the checkbox next to Globally to enable it everywhere on your store, Per Product for enabling it only for specific products, Per Category for displaying it for specific categories, and Per Tag for displaying it for specific product tags. Once you’re ready, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Sale flash preview


#6: Add product add-ons to WooCommerce products

You can offer free add-ons, paid add-ons, or discounts on your WooCommerce products to increase your average order value. This means that you can create custom product options for WooCommerce products to sell personalized products on your online store.

Here’s how you can add product add-ons using WooCommerce Product Addons:

Select the Product Addons module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Product Addons to configure the module’s settings.

Here you can set the total product addons by entering a number in the text field next to Product Addons Total Number. Select the type of add-on you want to offer by using the drop-down menu next to Type. After entering a Title and Label(s), you can enter a price for the addon using the text field below Price(s). Once you’re ready, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Product add-ons preview

#7: Automatically add products to the customer’s cart

You might want to automatically add products to the customer’s cart. This is great for websites that only sell one product, such as, a subscription product or membership plan. By automatically adding products to customers’ carts, you effectively remove friction from the purchasing process.

Here’s how you can do this using WooCommerce Product Add to Cart:

Select the Add to Cart module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Add to Cart to configure the module’s settings.

Here you can set a page to redirect customers to after automatically adding products to the customer’s cart. Enable the checkbox next to All Products and enter a redirect URL in the text field below. Select All products from the dropdown menu next to Add to Cart on Visit and click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Add to cart preview

When a customer clicks on a product, it’ll automatically add it to their cart and redirect them to the checkout page.

Customizing WooCommerce related products means that you can change how related products are displayed and customize how other products are identified as “related products”.

This helps improve product visibility by showing customers products related to what they’re already buying. Additionally, this can be a great way to increase average order value and revenue for your business.

Here’s how you can set this up using WooCommerce Related Products:

Select the Related Products module under the Products section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Products → Related Products to configure the module’s settings.

Here you can set the Related Products Number field to set the total number of related products and the Related Products Columns field for the total columns allowed. You can select the checkbox next to Relate by Category and Relate by Tag to display better-related products on your WooCommerce store. Once you’re ready, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Related products preview

#9: Offer user-role based pricing in WooCommerce

Offering user-role based pricing means that you can set up different prices for different user roles on your WooCommerce store. For instance, you can offer special prices to wholesale buyers or subscribers. Regular customers will be more likely to sign up for your email list to get access to special prices.

Here’s how you can use the WooCommerce Price based on User Role module to set this up:

Select the Price based on User Role module under the Prices & Currencies section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Prices & Currencies → Price based on User Role to configure the module’s settings.

You can select the checkbox next to Enable per Product Settings to enable user role-based price per product. Enter the permitted user roles in the Show Roles on per Product Settings text field and click the Save changes button to continue.

Prices

Now go to the product’s edit page and set the prices for each allowed user role. Once you’re ready click the Update button to continue.

This is what regular customers will see on the product page:

Regular customers preview

And here’s what Wholesale Customers will see on the front-end of your WooCommerce store:

Wholesale customer preview

#10: Offer store-wide discounts

Offering store-wide discounts is a great way to invite more people to your WooCommerce store. It not only attracts new customers but also motivates them to buy more from you. You can offer discounts for selected products, products from selected categories, or for all products on your WooCommerce store.

Offering store-wide discounts is a great way to incentivize customers to buy more from you and increase the average order value.

Here’s how you can do this using WooCommerce Shop Global Discount:

Select the Global Discount module under the Prices & Currencies section. You can select the checkbox next to the module to enable it. Once you’re done, click the Save changes button at the bottom of your screen to continue.

Module settings

Next, navigate to Booster → Prices & Currencies → Global Discount to configure the module’s settings.

Here you can set the number of total discounts in the text field next to Total Groups and click the Save changes button to update the page. You can set the Type to either Fixed or Percentage and add a Value using the text field below. Once you’re done, click the Save changes button to continue.

Here’s how that looks on the front-end of your WooCommerce store:

Discount preview

Conclusion

We’ve shown you 10 different ways to increase average order value with WooCommerce using Booster Plus’s various modules. Hopefully, now you’re in a better place to take the next steps and grow your bottom line.

Booster Plus lets users choose from over 110+ modules that let you customize the look and feel of your WooCommerce store in ways that can help boost sales and attract new customers.

Ready to start increasing the average order value in WooCommerce? Get Booster Plus today!


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