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Discount strategies WooCommerce

Out of the box, WooCommerce doesn’t let you offer discounts to your customers. This means that you can’t use different types of discount strategies on your WooCommerce store to boost sales and generate more revenue.

One of the easiest ways to set up discounts is by using Booster Plus for WooCommerce to implement different discount strategies on your online store. In this article, we’ll explain different discount strategies that you can use on your WooCommerce store and how to execute each one using Booster Plus for WooCommerce.

3 Discount Strategies You Can Use In WooCommerce

Here are some of the best discount strategies you can use in WooCommerce with Booster Plus’s WooCommerce Shop Global Discount module. You can use one or more in your store to boost sales and attract new visitors.

#1. Early-bird Discounts

The idea behind early-bird discounts is simple: people who come first, get the best deals. This means that people who buy products from your store when you first release them will receive a discount and get a better price than everyone else. This discount strategy is particularly popular with event tickets.

For instance, you can set newly stocked products up as New Arrivals on your store and only offer discounts on that specific category. Customers who buy these products will receive a 5% discount on each product they buy. Buyers will likely end up buying more than they had planned due to the discounted price. And, as a result, you can increase your store’s average order value.

This discounting strategy works best for startups as it helps them gain exposure and attract new customers. Additionally, this can be a great way to sell out stock quickly so that you have room for more inventory and don’t have to spend extra on storage costs.

Here’s how you can do this with Booster Plus’s WooCommerce Shop Global Discount module:

Install and activate the Booster Plus for WooCommerce plugin on your WordPress website.

Enable module

Next, go to WooCommerce → Settings → Booster and select the checkbox next to “Global Discount” and click the “Save changes” button.

Configure module settings

You can set the type of discount either percentage-based or fixed by selecting it from the menu next to “Type”. Once that’s done, enter the amount of discount you want to offer customers in the text field next to “Value”. The value should be a negative number.

Finally, select the category your newly stocked products are in from the menu next to “Product Categories” and click the “Save changes” button to continue.

Here’s what it’ll look like on the front-end of your WooCommerce store:

WooCommerce discount strategies preview

#2. Reward Loyal Customers

If your WooCommerce store has a strong community around it, rewarding loyal customers is a great way to show your appreciation for their support. For example, you can offer a fixed $3 off on all products on your WooCommerce store. This will make your loyal customers feel valued and important while also helping make you more sales.

Such discounting strategies are great for increasing customer retention. This is important for your business’s success in the future and also important for a startup’s survival in the market. By rewarding loyal customers, you make them feel valued and motivate regular customers to become loyal brand advocates. With more loyal customers who love and support your brand, you’ll be able to reach out to even more people through customer referrals and attract new customers.

Here’s how you can do this with Booster Plus’s WooCommerce Shop Global Discount module:

Install and activate the Booster Plus for WooCommerce plugin on your WordPress website.

Enable module

Go to WooCommerce → Settings → Booster and select the checkbox next to “Global Discount”. Click the “Save changes” button to proceed.

Configure module settings

You can set the type of discount either percentage-based or fixed by selecting it from the menu next to “Type”. Enter the discount amount you want to offer to customers in the text field next to “Value”. The value should be a negative number.

Change the “Product Scope” to “Only products that are not on sale”. This will create a discount for all products on your online store that aren’t already on sale. Once you’re done, click the “Save changes” button to continue.

It will look something like this on the front-end:

Discount strategies preview

#3. New Visitors Get Discounts

New visitors on your WooCommerce store will likely buy from you if you offer them a good deal. For example, you can offer discounts on select products such as “First Time Visitor Discounts” or “New User Deals”. This will motivate new users to make informed purchasing decisions faster so they don’t miss out on a good deal.

This kind of discount strategy is great for attracting new customers to your online store. First-time visitors are then incentivized to make a purchase when they look at the “New User Deals”. Not only does this boost engagement on your WooCommerce store but can also help you increase sales.

Here’s how Booster Plus lets you do that with the WooCommerce Shop Global Discount module:

Install and activate the Booster Plus for WooCommerce plugin on your WordPress website.

Enable module

Go to WooCommerce → Settings → Booster and select the checkbox next to “Global Discount” and click the “Save changes” button.

Configure module settings

After selecting the type of discount, enter the amount in the text field next to “Value”. The value should be a negative number because we want to offer a discount.

Now select the category in which products for new users will be offered at a discounted price. You can do that from the menu next to “Product Categories” and click the “Save changes” button to continue.

Here’s what it’ll look like on the front-end:

Discount strategies in WooCommerce

Conclusion

With these different discount strategies, you can incentivize customers to buy more from you and attract new customers to your WooCommerce store. It’s an easy way for established businesses and startups to generate more sales.

Booster Plus provides its users with over 110 modules that can help you customize your WooCommerce store in any desired way. You can use it to boost sales and improve the user experience on your online store.

Also, be sure to check out our top tips for increasing sales in WooCommerce.

Ready to start setting up discount strategies to grow your bottom line? Get Booster Plus today!

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